Dirección de mercadotecnia: análisis, planeación, implementación y control
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México, DF :
Prentice-Hall Hispanoamericana,
1996
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| Edition: | 8a. ed. |
| Subjects: | |
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| LEADER | 00732nam#a2200229#a#4500 | ||
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| 005 | 20160721144827.0 | ||
| 008 | 020805s1996####mx##################spa#d | ||
| 020 | |a 9688806765 | ||
| 040 | |a AR-beUNQ | ||
| 099 | |a 12-K2 | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 0 | 0 | |a Dirección de mercadotecnia: análisis, planeación, implementación y control |c Philip Kotler. |
| 250 | |a 8a. ed. | ||
| 260 | |a México, DF : |b Prentice-Hall Hispanoamericana, |c 1996 | ||
| 300 | |a xxix, 800 p | ||
| 650 | 7 | |a MERCADEO |2 Spines | |
| 650 | 7 | |a ESTUDIO DE MERCADO |2 Spines | |
| 650 | 7 | |a EVALUACION DEL MERCADO |2 Spines | |
| 929 | |a COMPRA |b American Books |c Exp. 827-0056/01 |d 39,00 |e 20020805 |f patrimonio |j 32241 | ||
| 942 | |c LIB |n 0 | ||
| 999 | |c 11174 |d 86561 | ||