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020805s1996####mx##################spa#d |
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|a 9688806765
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040 |
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|a AR-beUNQ
|
099 |
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|a 12-K2
|
100 |
1 |
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|a Kotler, Philip
|
245 |
0 |
0 |
|a Dirección de mercadotecnia: análisis, planeación, implementación y control
|c Philip Kotler.
|
250 |
|
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|a 8a. ed.
|
260 |
|
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|a México, DF :
|b Prentice-Hall Hispanoamericana,
|c 1996
|
300 |
|
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|a xxix, 800 p
|
650 |
|
7 |
|a MERCADEO
|2 Spines
|
650 |
|
7 |
|a ESTUDIO DE MERCADO
|2 Spines
|
650 |
|
7 |
|a EVALUACION DEL MERCADO
|2 Spines
|
929 |
|
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|a COMPRA
|b American Books
|c Exp. 827-0056/01
|d 39,00
|e 20020805
|f patrimonio
|j 32241
|
942 |
|
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|c LIB
|n 0
|
999 |
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|c 11174
|d 86561
|