APA Citation

Armstrong, G., & Kotler, P. (1996). Mercadotecnia (6a. ed.). México, DF: Prentice-Hall Hispoamericana.

Chicago Style Citation

Armstrong, Gary, and Philip Kotler. Mercadotecnia. 6a. ed. México, DF: Prentice-Hall Hispoamericana, 1996.

MLA Citation

Armstrong, Gary, and Philip Kotler. Mercadotecnia. 6a. ed. México, DF: Prentice-Hall Hispoamericana, 1996.

Warning: These citations may not always be 100% accurate.