APA (7th ed.) Citation

Armstrong, G., & Kotler, P. (1996). Mercadotecnia (6a. ed.). Prentice-Hall Hispoamericana.

Chicago Style (17th ed.) Citation

Armstrong, Gary, and Philip Kotler. Mercadotecnia. 6a. ed. México, DF: Prentice-Hall Hispoamericana, 1996.

MLA (9th ed.) Citation

Armstrong, Gary, and Philip Kotler. Mercadotecnia. 6a. ed. Prentice-Hall Hispoamericana, 1996.