Mercadotecnia
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México, DF :
Prentice-Hall Hispoamericana,
1996
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| Edition: | 6a. ed. |
| Subjects: |
| Physical Description: | xxi, 885 p. en varias paginaciones : il., gráficos |
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| ISBN: | 9688805904 |