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030908s1994####mx##################spa#d |
| 999 |
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|c 13229
|d 88616
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| 020 |
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|a 9684224869
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| 040 |
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|a AR-beUNQ
|e aacr
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| 099 |
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|a 15-A1
|
| 100 |
1 |
|
|a Aaker, David A.
|9 4131
|d 1946-
|
| 245 |
0 |
0 |
|a Investigación de mercados
|c David A Aaker ; George S Day.
|
| 250 |
|
|
|a 3a. ed., 2 ed. en esp
|
| 260 |
|
|
|a México, DF :
|b McGraw-Hill,
|c 1994
|
| 300 |
|
|
|a 715 p
|
| 594 |
|
|
|a LICENCIATURA EN ADMINISTRACION HOTELERA
|
| 595 |
|
|
|a ANALISIS DE MERCADO, POSICIONAMIENTO Y TOMA DE DECISIONES
|d 2015
|
| 650 |
|
7 |
|a MERCADO
|2 Spines
|
| 650 |
|
7 |
|a MERCADEO
|2 Spines
|
| 650 |
|
7 |
|a INVESTIGACION DE MERCADOS
|2 Spines
|
| 650 |
|
7 |
|a ENCUESTAS
|2 Spines
|
| 650 |
|
7 |
|a CUESTIONARIOS
|2 Spines
|
| 650 |
|
7 |
|a METODOLOGIA DE LA INVESTIGACION
|2 Spines
|
| 650 |
|
7 |
|a ANALISIS CAUSAL
|2 Spines
|
| 650 |
|
7 |
|a ANALISIS HISTORICO
|2 Spines
|
| 650 |
|
7 |
|a METODOS NO EMPIRICOS
|2 Spines
|
| 650 |
|
7 |
|a DISEÑO DE LA INVESTIGACION
|2 Spines
|
| 650 |
|
7 |
|a ESTUDIOS DE CASOS
|2 Spines
|
| 650 |
|
7 |
|a MUESTREO
|2 Spines
|
| 650 |
|
7 |
|a ANALISIS ESTADISTICO
|2 Spines
|
| 650 |
|
7 |
|a METODOS ANALITICOS
|2 Spines
|
| 700 |
1 |
|
|a Day, George S
|
| 929 |
|
|
|a COMPRA
|b C and C
|c Exp. 827-0659/95
|d 37,50
|e 19951005
|j 12856
|
| 929 |
|
|
|a COMPRA
|b C and C
|c Exp. 827-0659/95
|d 37,50
|e 19951005
|j 12857
|
| 929 |
|
|
|a COMPRA
|b C and C
|c Exp. 827-0659/95
|d 37,50
|e 19951005
|j 12858
|
| 929 |
|
|
|a COMPRA
|b C and C
|c Exp. 827-0659/95
|d 37,50
|e 19951005
|j 12859
|
| 942 |
|
|
|c LIB
|n 0
|