Marketing estratégico
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid :
McGraw-Hill,
1991
|
| Edition: | 2a. ed. |
| Subjects: | |
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| 100 | 1 | |a Lambin, Jean-Jacques | |
| 245 | 0 | 0 | |a Marketing estratégico |c Jean-Jacques Lambin. |
| 250 | |a 2a. ed. | ||
| 260 | |a Madrid : |b McGraw-Hill, |c 1991 | ||
| 300 | |a 490 p | ||
| 594 | |b INGENIERÍA EN ALIMENTOS |c MARKETING |d 2023 | ||
| 650 | 7 | |a MERCADEO |2 Spines | |
| 650 | 7 | |a COMPORTAMIENTO DEL CONSUMIDOR |2 Spines | |
| 650 | 7 | |a LIDERAZGO |2 Spines | |
| 650 | 7 | |a DIVERSIFICACION DE LA PRODUCCION |2 Spines | |
| 650 | 7 | |a DETERMINACION DE PRECIOS |2 Spines | |
| 650 | 7 | |a EVALUACION DEL MERCADO |2 Spines | |
| 650 | 7 | |a ESTRATEGIAS DE PRODUCTO |2 Spines | |
| 650 | 7 | |a ESTUDIO DE MERCADO |2 Spines | |
| 650 | 7 | |a PUBLICIDAD |2 Spines | |
| 650 | 7 | |a INVESTIGACION DE PRODUCTOS |2 Spines | |
| 650 | 7 | |a COMPETENCIA ECONOMICA |2 Spines | |
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