Dirección de la mercadotecnia : análisis, planeación, implementación y control
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México, DF :
Prentice Hall Hispanoamericana,
1993
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| Edition: | 7a. ed. |
| Subjects: | |
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| Physical Description: | xxvi,843 p. : gráficos |
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| ISBN: | 9688802859 |