Dirección de la mercadotecnia : análisis, planeación, implementación y control
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México, DF :
Prentice Hall Hispanoamericana,
1993
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| Edition: | 7a. ed. |
| Subjects: | |
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| LEADER | 00783nam#a2200265#a#4500 | ||
|---|---|---|---|
| 001 | 011037 | ||
| 005 | 20160721150238.0 | ||
| 008 | 960426s1993####mx##################spa#d | ||
| 020 | |a 9688802859 | ||
| 040 | |a AR-beUNQ | ||
| 099 | |a 12-K2 | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 0 | 0 | |a Dirección de la mercadotecnia : análisis, planeación, implementación y control |c Philip Kotler. |
| 250 | |a 7a. ed. | ||
| 260 | |a México, DF : |b Prentice Hall Hispanoamericana, |c 1993 | ||
| 300 | |a xxvi,843 p. : |b gráficos | ||
| 594 | |a ADMINISTRACION HOTELERA | ||
| 595 | |a COMERCIALIZACION HOTELERA | ||
| 650 | 7 | |a MERCADEO |2 Spines | |
| 650 | 7 | |a ESTUDIO DE MERCADO |2 Spines | |
| 650 | 7 | |a EVALUACION DEL MERCADO |2 Spines | |
| 929 | |j 13442 | ||
| 929 | |j 13443 | ||
| 942 | |c LIB |n 0 | ||
| 999 | |c 13453 |d 88840 | ||