APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1991). Fundamentos de mercadotecnia (2a. ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 2a. ed. México D.F: Prentice Hall, 1991.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 2a. ed. Prentice Hall, 1991.