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| 020 |
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|a 9688803782
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| 040 |
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|a AR-beUNQ
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| 099 |
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|a 17-K3
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| 100 |
1 |
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|a Kleppner, Otto
|
| 245 |
0 |
0 |
|a Publicidad
|c Otto Kleppner.
|
| 250 |
|
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|a 12a. ed.
|
| 260 |
|
|
|a México D.F :
|b Prentice Hall,
|c 1993
|
| 300 |
|
|
|a xviii,865 p. :
|b il., gráficos, tablas
|
| 650 |
|
7 |
|a PUBLICIDAD
|2 Spines
|
| 650 |
|
7 |
|a MERCADEO
|2 Spines
|
| 650 |
|
7 |
|a MEDIOS DE COMUNICACION DE MASAS
|2 Spines
|
| 650 |
|
7 |
|a ESTRATEGIAS DE PRODUCTO
|2 Spines
|
| 650 |
|
7 |
|a ESTUDIO DE MERCADO
|2 Spines
|
| 650 |
|
7 |
|a LEGISLACION COMERCIAL
|2 Spines
|
| 650 |
|
7 |
|a GLOSARIO
|2 toit
|
| 929 |
|
|
|a COMPRA
|b Prometeo
|c Exp. 827-0464/96
|d 30,00
|e 19960812
|j 17874
|
| 929 |
|
|
|a COMPRA
|b Prometeo
|c Exp. 827-0464/96
|d 30,00
|e 19960812
|j 17875
|
| 942 |
|
|
|c LIB
|n 0
|
| 999 |
|
|
|c 14703
|d 90090
|