Publicidad
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México D.F :
Prentice Hall,
1993
|
| Edition: | 12a. ed. |
| Subjects: | |
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| LEADER | 00902nam#a2200289#a#4500 | ||
|---|---|---|---|
| 001 | 012288 | ||
| 005 | 20160721151237.0 | ||
| 008 | 960815s1993####mx##################spa#d | ||
| 020 | |a 9688803782 | ||
| 040 | |a AR-beUNQ | ||
| 099 | |a 17-K3 | ||
| 100 | 1 | |a Kleppner, Otto | |
| 245 | 0 | 0 | |a Publicidad |c Otto Kleppner. |
| 250 | |a 12a. ed. | ||
| 260 | |a México D.F : |b Prentice Hall, |c 1993 | ||
| 300 | |a xviii,865 p. : |b il., gráficos, tablas | ||
| 650 | 7 | |a PUBLICIDAD |2 Spines | |
| 650 | 7 | |a MERCADEO |2 Spines | |
| 650 | 7 | |a MEDIOS DE COMUNICACION DE MASAS |2 Spines | |
| 650 | 7 | |a ESTRATEGIAS DE PRODUCTO |2 Spines | |
| 650 | 7 | |a ESTUDIO DE MERCADO |2 Spines | |
| 650 | 7 | |a LEGISLACION COMERCIAL |2 Spines | |
| 650 | 7 | |a GLOSARIO |2 toit | |
| 929 | |a COMPRA |b Prometeo |c Exp. 827-0464/96 |d 30,00 |e 19960812 |j 17874 | ||
| 929 | |a COMPRA |b Prometeo |c Exp. 827-0464/96 |d 30,00 |e 19960812 |j 17875 | ||
| 942 | |c LIB |n 0 | ||
| 999 | |c 14703 |d 90090 | ||