APA Citation

Lamb, C. W. (1998). Marketing (4a. ed.). México, D. F.: Thomson.

Chicago Style Citation

Lamb, Charles W. Marketing. 4a. ed. México, D. F.: Thomson, 1998.

MLA Citation

Lamb, Charles W. Marketing. 4a. ed. México, D. F.: Thomson, 1998.

Warning: These citations may not always be 100% accurate.