Marketing /
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Spanish English |
| Published: |
México, D. F. :
Thomson,
1998.
|
| Edition: | 4a. ed. |
| Subjects: | |
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| LEADER | 01885Cam#a2200445#a#4500 | ||
|---|---|---|---|
| 001 | 014519 | ||
| 003 | AR-BeUNQ | ||
| 005 | 20200303125039.0 | ||
| 008 | 011217s1998||||mx a fr 001 0 spa d | ||
| 999 | |c 16874 |d 92261 | ||
| 020 | |a 968752944X | ||
| 040 | |a AR-beUNQ |b spa |e aacr | ||
| 041 | |a spa |h eng | ||
| 099 | |a 12-L13 | ||
| 100 | 1 | |a Lamb, Charles W. |9 2444 | |
| 245 | 1 | 0 | |a Marketing / |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | |a 4a. ed. | ||
| 260 | |a México, D. F. : |b Thomson, |c 1998. | ||
| 300 | |a xxxviii, 691 p. : |b il. ; |c 26 cm. | ||
| 500 | |a Traducción de: Marketing, c1998. | ||
| 500 | |a Incluye Apéndice y glosario. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 650 | 7 | |a Mercadeo |2 spines | |
| 650 | 7 | |a Precios |2 spines | |
| 650 | 7 | |a Comercio |2 spines | |
| 650 | 7 | |a Publicidad |2 spines | |
| 650 | 7 | |a Consumidores |2 spines | |
| 700 | 1 | |a Hair, Joseph F., |9 2445 |c Jr., |d 1944- |e aut. |4 aut | |
| 700 | 1 | |a McDaniel, Carl, |d 1941- |e aut. |4 aut |9 2446 |c Jr., | |
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| 942 | |c LIB |n 0 | ||