rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
  name:
    name part: Lamb, Charles W.
    role:
      role term: creator
  name:
    name part: Hair, Joseph F.
    name part: Jr
    name part: 1944-
    role:
      role term: aut.
    role:
      role term: aut
  name:
    name part: McDaniel, Carl
    name part: Jr
    name part: 1941-
    role:
      role term: aut.
    role:
      role term: aut
  type of resource: text
  origin info:
    place:
      place term: mx
    place:
      place term: México, D. F
    publisher: Thomson
    date issued: 1998
    edition: 4a. ed.
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: xxxviii, 691 p. : il. ; 26 cm.
  target audience: specialized
  note: Charles W. Lamb, Joseph F. Hair, Carl McDaniel.
  note: Traducción de: Marketing, c1998.
  note: Incluye Apéndice y glosario.
  note: Incluye referencias bibliográficas e índice.
  subject:
    topic: Mercadeo
  subject:
    topic: Precios
  subject:
    topic: Comercio
  subject:
    topic: Publicidad
  subject:
    topic: Consumidores
  identifier: 968752944X
  record info:
    record content source: AR-beUNQ
    record creation date: 011217
    record change date: 20200303125039.0
    record identifier: 014519
    language of cataloging:
      language term: spa