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Marketing /

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Bibliographic Details
Main Authors: Lamb, Charles W., Hair, Joseph F., Jr., 1944- (Author), McDaniel, Carl, 1941- Jr (Author)
Format: Book
Language:Spanish
English
Published: México, D. F. : Thomson, 1998.
Edition:4a. ed.
Subjects:
Mercadeo
Precios
Comercio
Publicidad
Consumidores
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Marketing / by Lamb, Charles W

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