Cita APA (7a ed.)

Lamb, C. W., Hair, J. F., & McDaniel, C. (2002). Marketing (6a. ed.). Thomsom.

Cita Chicago Style (17a ed.)

Lamb, Charles W., Joseph F. Hair, y Carl McDaniel. Marketing. 6a. ed. México, D.F.: Thomsom, 2002.

Cita MLA (9a ed.)

Lamb, Charles W., et al. Marketing. 6a. ed. Thomsom, 2002.