Marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México, D.F. :
Thomsom,
c2002.
|
| Edition: | 6a. ed. |
| Subjects: | |
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| 041 | 1 | |a pa |h eng | |
| 082 | 0 | 4 | |a 658.8 |2 21 |
| 099 | |a 12-L13 | ||
| 100 | 1 | |a Lamb, Charles W | |
| 245 | 0 | 2 | |a Marketing |c Charles W. Lamb, Jr., Joseph F. Hai, Jr., Carl McDaniel. |
| 250 | |a 6a. ed. | ||
| 260 | |a México, D.F. : |b Thomsom, |c c2002. | ||
| 300 | |a xiv, 751 p. : |b il., col., tablas ; |c 28 cm. | ||
| 500 | |a Traducción de: Marketing. 6th. ed. South Western, c2002. | ||
| 500 | |a Incluye glosario, índice analítico e índice de direcciones en Internet. | ||
| 500 | |a Incluye bibliografía al final de cada capítulo. | ||
| 650 | 7 | |a Mercadeo |2 Spines | |
| 650 | 7 | |a Toma de decisiones |2 Spines | |
| 650 | 7 | |a Consumidores |2 Spines | |
| 650 | 7 | |a Precios |2 Spines | |
| 650 | 7 | |a Mercado |2 Spines | |
| 650 | 7 | |a Planificación estratégica |2 Spines | |
| 700 | 1 | |a Hair, Joseph F | |
| 700 | 1 | |a McDaniel, Carl | |
| 929 | |a COMPRA |b Cúspide |c Exp. 827-0473/05 1a. compra |d 63,00 |e 20051103 |j 37835 | ||
| 929 | |a COMPRA |b Cúspide |c Exp. 827-0473/05 1a. compra |d 63,00 |e 20051128 |j 37836 | ||
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