Marketing estratégico
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| Main Author: | |
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| Other Authors: | , , , |
| Format: | Book |
| Language: | Spanish French |
| Published: |
Madrid :
McGraw-Hill Interamericana,
c1995.
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| Edition: | 3a. ed. |
| Subjects: |
| Item Description: | Traducción de: Le Marketing Strategique.-- París : Ediscience International, 3e ed., c1994. Incluye índice. |
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| Physical Description: | xxxi, 610 p. : gráficos ; 23 cm. |
| ISBN: | 8448116119 |