Marketing estratégico
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| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: | Spanish French |
| Published: |
Madrid :
McGraw-Hill Interamericana,
c1995.
|
| Edition: | 3a. ed. |
| Subjects: | |
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| 100 | 1 | |a Lambin, Jean-Jaques | |
| 245 | 0 | 2 | |a Marketing estratégico |c Jean-Jaques Lambin; traducción Salvador Miquel, Antonio Carlos Cuenca; revisión técnica Jaime Rivera, Nora Lado. |
| 250 | |a 3a. ed. | ||
| 260 | |a Madrid : |b McGraw-Hill Interamericana, |c c1995. | ||
| 300 | |a xxxi, 610 p. : |b gráficos ; |c 23 cm. | ||
| 500 | |a Traducción de: Le Marketing Strategique.-- París : Ediscience International, 3e ed., c1994. | ||
| 500 | |a Incluye índice. | ||
| 594 | |b INGENIERÍA EN ALIMENTOS |c MARKETING |d 2023 | ||
| 650 | 7 | |a Mercadeo |2 Spines | |
| 650 | 7 | |a Empresas |2 Spines | |
| 650 | 7 | |a Economía empresarial |2 Spines | |
| 650 | 7 | |a Mercadeo |2 Spines | |
| 650 | 7 | |a Productos |2 Spines | |
| 650 | 7 | |a Toma de decisiones |2 Spines | |
| 650 | 7 | |a Evaluación del mercado |2 Spines | |
| 700 | 1 | |a Miquel, Salvador |e tr |4 trl | |
| 700 | 1 | |a Cuenca, Antonio Carlos |e tr |4 trl | |
| 700 | 1 | |a Rivera, Jaime |4 rev | |
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