Comportamiento del consumidor /
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| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish |
| Published: |
Naucalpan de Juárez, Edo. de México :
Pearson Educación de México,
c2001.
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| Edition: | 7a ed. |
| Subjects: |
| Item Description: | Traducción de: Consumer Behavoir. Seventh Edition.-- New Jersey : Prentice-Hall, 2000. |
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| Physical Description: | [512 p.] : il., gráficos ; 26 cm. |
| ISBN: | 9684444869 |