Comportamiento del consumidor /
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| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish |
| Published: |
Naucalpan de Juárez, Edo. de México :
Pearson Educación de México,
c2001.
|
| Edition: | 7a ed. |
| Subjects: | |
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| 082 | 0 | 4 | |a 658.834/2 |2 21 |
| 099 | |a 07-S14 | ||
| 100 | 1 | |a Schiffman, Leon G | |
| 245 | 1 | 0 | |a Comportamiento del consumidor / |c Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Angel Carlos González Ruiz; revisión técnica Ivonne Raso Arcaute. |
| 250 | |a 7a ed. | ||
| 260 | |a Naucalpan de Juárez, Edo. de México : |b Pearson Educación de México, |c c2001. | ||
| 300 | |a [512 p.] : |b il., gráficos ; |c 26 cm. | ||
| 500 | |a Traducción de: Consumer Behavoir. Seventh Edition.-- New Jersey : Prentice-Hall, 2000. | ||
| 650 | 7 | |a Consumidores |2 spines | |
| 650 | 7 | |a Comportamiento del consumidor |2 spines | |
| 650 | 7 | |a Mercado |2 spines | |
| 650 | 7 | |a Psicología del comportamiento |2 spines | |
| 650 | 7 | |a Toma de decisiones |2 spines | |
| 700 | 1 | |a Kanuk, Leslie Lazar | |
| 700 | 1 | |a González Ruiz, Ángel Carlos |e tr |4 trl |9 3620 | |
| 700 | 1 | |a Raso Arcaute, Ivonne |d rev |4 rev | |
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