Los 80 conceptos esenciales de marketing : de la A a la Z

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Main Author: Kotler, Philip
Other Authors: Cámara, Dionisio (Translator, tr), Bilbao, Sergio (Translator, tr)
Format: Book
Language:Spanish
Published: Madrid : Pearson Educación, c2003.
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Item Description:Incluye índice.
Physical Description:xxiii, 179 p. ; 24 cm.
ISBN:8420540110