Los 80 conceptos esenciales de marketing : de la A a la Z
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid :
Pearson Educación,
c2003.
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| 082 | 0 | 4 | |a 658.8 |2 21 |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 3 | |a Los 80 conceptos esenciales de marketing : |b de la A a la Z |c Philip Kotler; traducción de Dionisio Cámara y Sergio Bilbao. |
| 260 | |a Madrid : |b Pearson Educación, |c c2003. | ||
| 300 | |a xxiii, 179 p. ; |c 24 cm. | ||
| 500 | |a Incluye índice. | ||
| 650 | 7 | |a Mercadeo |2 Spines | |
| 650 | 7 | |a Mercadotecnia |2 Spines | |
| 650 | 7 | |a Terminología |2 Spines | |
| 700 | 1 | |a Cámara, Dionisio |e tr |4 trl | |
| 700 | 1 | |a Bilbao, Sergio |e tr |4 trl | |
| 929 | |a DONACION |b Editorial Coyuntura |d 0 |e 20070412 |f PAT0019102 |g 675 Exp. 827-0387/98 |j 40190 | ||
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