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|a 12-K14
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1 |
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|a Kotler, Philip
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| 245 |
0 |
2 |
|a Dirección de Marketing
|c Philip Kotler, Kevin Lane Keller.
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| 250 |
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|a 12a. ed.
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| 260 |
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|a México, DF :
|b Pearson Educación,
|c 2006.
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| 300 |
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|a xxxix, 776 p. en varias paginaciones :
|b il. ;
|c 27 cm.
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| 500 |
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|a Traduccion de: Marketing management, c2006.
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| 594 |
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|a LICENCIATURA EN COMERCIO INTERNACIONAL
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| 594 |
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|a ADMINISTRACION HOTELERA
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| 595 |
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|a MARKETING
|d 2007
|d 2007
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| 595 |
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|a INDUSTRIA DE LA HOSPITALIDAD
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| 650 |
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|a Mercadeo
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| 650 |
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|a Mercado
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| 650 |
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|a Consumidores
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| 650 |
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|a Evaluación del mercado
|2 spines
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| 650 |
|
7 |
|a Estudio de mercado
|2 spines
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| 650 |
|
7 |
|a Competencia
|2 toit
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| 650 |
|
7 |
|a Productos competitivos
|2 spines
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| 650 |
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7 |
|a Determinación de precios
|2 spines
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| 650 |
|
7 |
|a Publicidad
|2 spines
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| 700 |
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|a Keller, Kevin Lane
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