Ferrel, O. C. (2006). Estrategia de marketing (3a. ed.). México, D. F.: Thomson.
Chicago Style CitationFerrel, O C. Estrategia De Marketing. 3a. ed. México, D. F.: Thomson, 2006.
MLA CitationFerrel, O C. Estrategia De Marketing. 3a. ed. México, D. F.: Thomson, 2006.
Warning: These citations may not always be 100% accurate.