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|a Ferrel, O C
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|a Estrategia de marketing /
|c O. C. Ferrel, Michael D. Hartline.
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250 |
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|a 3a. ed.
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|a México, D. F. :
|b Thomson,
|c c2006.
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|a xx, 628 p. :
|b gráficos ;
|c 26 cm.
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|a Incluye índice.
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|a Traducción de: Marketing Strategy, c2005.
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|a Mercadeo
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|a Estudio de mercado
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|a Hartline, Michael D
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