Marketing : versión para Latinoamérica

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Main Authors: Kotler, Philip, Armstrong, Gary (Author), Benassini Félix, Marcela (adaptador)
Other Authors: Pineda Ayala, Leticia Esther (Translator, tr), Whitehouse, Matthew G (Reviewer)
Format: Book
Language:Spanish
Published: Naucalpan de Juárez, Edo. de México : Pearson Educación de México , c2007.
Edition:11a. ed.
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Item Description:Traducción de: Principles of marketing, c2006.
Physical Description:xix, 731 p. : il, gráficos ; 27 cm.
ISBN:9789702607700