Fundamentos de marketing /
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| Main Authors: | , |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Pearson Educación,
2008.
|
| Edition: | 8a ed. |
| Subjects: | |
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| 020 | |a 9789702611868 | ||
| 040 | |a AR-BeUNQ | ||
| 082 | 0 | 4 | |a 658.8 |2 21 |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 0 | 2 | |a Fundamentos de marketing / |c Philip Kotler, Gary Armstrong ; traducción Mónica Gabriela Martínez Gay ; revisión técnica Roberto Garza-Castillón Cantú. |
| 250 | |a 8a ed. | ||
| 260 | |a México : |b Pearson Educación, |c 2008. | ||
| 300 | |a xxxii, 522 p. : |b il., gráficos ; |c 27 cm. | ||
| 500 | |a Traducción de: Marketing. An introduction, 8th ed. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 650 | 7 | |a Mercadeo |2 spines | |
| 650 | 7 | |a Planificación estratégica |2 spines | |
| 650 | 7 | |a Investigación de mercados |2 spines | |
| 650 | 7 | |a Comportamiento del consumidor |2 spines | |
| 650 | 7 | |a Consumidores |2 spines | |
| 650 | 7 | |a Precios |2 spines | |
| 650 | 7 | |a Estrategias de producto |2 spines | |
| 700 | 1 | |a Armstrong, Gary |e aut |4 aut | |
| 700 | 1 | |a Martínez Gay, Mónica Gabriela |e tr |4 trl | |
| 700 | 1 | |a Garza-Cartillón Cantú, Roberto |e rev |4 rev | |
| 929 | |a COMPRA |b Ciencia y técnica |c Exp. 827-1009/08 2a. compra |d 113,00 |e 20090715 |f PAT0031482 |j 43958 | ||
| 929 | |a COMPRA |b Ciencia y técnica |c Exp. 827-1009/08 2a. compra |d 113,00 |e 20090715 |f PAT0031483 |j 43959 | ||
| 929 | |a COMPRA |b Ciencia y técnica |c Exp. 827-1009/08 2a. compra |d 113,00 |e 20090715 |f PAT0031484 |j 43960 | ||
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