Lamb, C. W., Hair, J. F., McDaniel, C., Figueroa Cruces, M., & Ortiz Staines, M. (2008). Marketing (8a ed.). México, D. F.: Cengage Learning.
Chicago Style CitationLamb, Charles W., Joseph F. Hair, Carl McDaniel, Magdalena Figueroa Cruces, and Manuel Ortiz Staines. Marketing. 8a ed. México, D. F.: Cengage Learning, 2008.
MLA CitationLamb, Charles W., et al. Marketing. 8a ed. México, D. F.: Cengage Learning, 2008.
Warning: These citations may not always be 100% accurate.