Cita APA (7a ed.)

Lamb, C. W., Hair, J. F., McDaniel, C., Figueroa Cruces, M., & Ortiz Staines, M. (2008). Marketing (8a ed.). Cengage Learning.

Cita Chicago Style (17a ed.)

Lamb, Charles W., Joseph F. Hair, Carl McDaniel, Magdalena Figueroa Cruces, y Manuel Ortiz Staines. Marketing. 8a ed. México, D. F.: Cengage Learning, 2008.

Cita MLA (9a ed.)

Lamb, Charles W., et al. Marketing. 8a ed. Cengage Learning, 2008.