Marketing /
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| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D. F. :
Cengage Learning,
2008.
|
| Edition: | 8a ed. |
| Subjects: | |
| Tags: |
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| LEADER | 01180Cam#a2200349#a#4500 | ||
|---|---|---|---|
| 001 | 021325 | ||
| 005 | 20160721155807.0 | ||
| 008 | 091210s2008||||mx ad f#b #000||#spa#d | ||
| 020 | |a 9789706865472 (13) | ||
| 020 | |a 9706865470 (10) | ||
| 040 | |a AR-BeUNQ | ||
| 082 | 0 | 4 | |a 658.8 |2 21 |
| 100 | 1 | |a Lamb, Charles W | |
| 245 | 0 | 2 | |a Marketing / |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; revisión técnica Magdalena Figueroa Cruces ; traducción Manuel Ortiz Staines. |
| 250 | |a 8a ed. | ||
| 260 | |a México, D. F. : |b Cengage Learning, |c 2008. | ||
| 300 | |a xxix, 745 p. : |b il., gráficos ; |c 27 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 590 | |a Reemplazo del inv. 31389. | ||
| 650 | 7 | |a Mercadeo |2 spines | |
| 650 | 7 | |a Toma de decisiones |2 spines | |
| 650 | 7 | |a Consumidores |2 spines | |
| 650 | 7 | |a Precios |2 spines | |
| 650 | 7 | |a Mercado |2 spines | |
| 650 | 7 | |a Planificación estratégica |2 spines | |
| 700 | 1 | |a Hair, Joseph F | |
| 700 | 1 | |a McDaniel, Carl | |
| 700 | 1 | |a Figueroa Cruces, Magdalena |e rev |4 rev | |
| 700 | 1 | |a Ortiz Staines, Manuel |e tr |4 trl | |
| 929 | |d 0,00 |e 20091126 |f PAT0032872 |j 44408 | ||
| 942 | |c LIB |n 0 | ||
| 999 | |c 20852 |d 96239 | ||