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|a 9789706865472 (13)
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|a 9706865470 (10)
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|a AR-BeUNQ
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4 |
|a 658.8
|2 21
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| 100 |
1 |
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|a Lamb, Charles W
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| 245 |
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2 |
|a Marketing /
|c Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; revisión técnica Magdalena Figueroa Cruces ; traducción Manuel Ortiz Staines.
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| 250 |
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|a 8a ed.
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| 260 |
|
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|a México, D. F. :
|b Cengage Learning,
|c 2008.
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| 300 |
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|a xxix, 745 p. :
|b il., gráficos ;
|c 27 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice.
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| 590 |
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|a Reemplazo del inv. 31389.
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| 650 |
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7 |
|a Mercadeo
|2 spines
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| 650 |
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7 |
|a Toma de decisiones
|2 spines
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| 650 |
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7 |
|a Consumidores
|2 spines
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| 650 |
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7 |
|a Precios
|2 spines
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| 650 |
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7 |
|a Mercado
|2 spines
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| 650 |
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7 |
|a Planificación estratégica
|2 spines
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| 700 |
1 |
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|a Hair, Joseph F
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| 700 |
1 |
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|a McDaniel, Carl
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| 700 |
1 |
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|a Figueroa Cruces, Magdalena
|e rev
|4 rev
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| 700 |
1 |
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|a Ortiz Staines, Manuel
|e tr
|4 trl
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| 929 |
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|d 0,00
|e 20091126
|f PAT0032872
|j 44408
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| 942 |
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|c LIB
|n 0
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