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Bibliographic Details
Main Author: Lamb, Charles W
Other Authors: Hair, Joseph F, McDaniel, Carl, Figueroa Cruces, Magdalena (Reviewer), Ortiz Staines, Manuel (Translator, tr)
Format: Book
Language:Spanish
Published: México, D. F. : Cengage Learning, 2008.
Edition:8a ed.
Subjects:
Mercadeo
Toma de decisiones
Consumidores
Precios
Mercado
Planificación estratégica
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Marketing / by Lamb, Charles W.

Published 2008

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Marketing by Lamb, Charles W

Published 2002

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Marketing / by Lamb, Charles W., Hair, Joseph F., Jr., 1944-, McDaniel, Carl, 1941- Jr

Published 1998

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