Strategic management in the media : from theory to practice
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ;
SAGE,
2008.
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| Subjects: | |
| Tags: |
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| Physical Description: | 248 p. : il. ; 25 cm. |
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| Bibliography: | Incluye referencias bibliográficas (p. [224]-239) e índice. |
| ISBN: | 9781412903134 (pbk.) |