Strategic management in the media : from theory to practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ;
SAGE,
2008.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 00870Cam#a2200241a#44500 | ||
|---|---|---|---|
| 001 | 022171 | ||
| 005 | 20160721160146.0 | ||
| 008 | 101129s2008 enka g#b #001 0#eng d | ||
| 020 | |a 9781412903134 (pbk.) | ||
| 040 | |a UKM |d BAKER | ||
| 082 | 0 | 4 | |a 302.23068 |2 22 |
| 100 | 1 | |a Küng, Lucy | |
| 245 | 0 | 2 | |a Strategic management in the media : |b from theory to practice |c Lucy Küng. |
| 260 | |a London ; |b SAGE, |c 2008. | ||
| 300 | |a 248 p. : |b il. ; |c 25 cm. | ||
| 504 | |a Incluye referencias bibliográficas (p. [224]-239) e índice. | ||
| 650 | 7 | |a Medios de comunicación de masas |2 spines | |
| 650 | 7 | |a Gestión |2 spines | |
| 650 | 7 | |a Planificación estrátegica |2 spines | |
| 650 | 7 | |a Industria de las telecomunicaciones |2 spines | |
| 929 | |a DONACION |b Maestría en Industrias Culturales |d 0 |e 20100419 |f PAT0033883 |g 1528 Exp. 827-0387/98 |j 45703 | ||
| 942 | |c LIB |n 0 | ||
| 999 | |c 21428 |d 96815 | ||