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| LEADER |
00870Cam#a2200241a#44500 |
| 001 |
022171 |
| 005 |
20160721160146.0 |
| 008 |
101129s2008 enka g#b #001 0#eng d |
| 020 |
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|a 9781412903134 (pbk.)
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| 040 |
|
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|a UKM
|d BAKER
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| 082 |
0 |
4 |
|a 302.23068
|2 22
|
| 100 |
1 |
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|a Küng, Lucy
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| 245 |
0 |
2 |
|a Strategic management in the media :
|b from theory to practice
|c Lucy Küng.
|
| 260 |
|
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|a London ;
|b SAGE,
|c 2008.
|
| 300 |
|
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|a 248 p. :
|b il. ;
|c 25 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas (p. [224]-239) e índice.
|
| 650 |
|
7 |
|a Medios de comunicación de masas
|2 spines
|
| 650 |
|
7 |
|a Gestión
|2 spines
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| 650 |
|
7 |
|a Planificación estrátegica
|2 spines
|
| 650 |
|
7 |
|a Industria de las telecomunicaciones
|2 spines
|
| 929 |
|
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|a DONACION
|b Maestría en Industrias Culturales
|d 0
|e 20100419
|f PAT0033883
|g 1528 Exp. 827-0387/98
|j 45703
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| 942 |
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|c LIB
|n 0
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| 999 |
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|c 21428
|d 96815
|