Desarrollo y ejecución de estrategias de mercadeo /
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Norma,
1991.
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| LEADER | 00978Cam#a2200265#a#4500 | ||
|---|---|---|---|
| 001 | 022473 | ||
| 005 | 20160721160231.0 | ||
| 008 | 110302s1991||||ck d f#b #001|0#spa#d | ||
| 020 | |a 958041212X | ||
| 040 | |a AR-BeUNQ | ||
| 100 | 1 | |a Hehman, Raymond D | |
| 245 | 0 | 2 | |a Desarrollo y ejecución de estrategias de mercadeo / |c Raymond D. Hehman ; traducción Hugo Alberto Coronado P. |
| 260 | |a Bogotá : |b Norma, |c 1991. | ||
| 300 | |a 244 p. : |b gráficos ; |c 17 cm. | ||
| 500 | |a Traducción de: Product management - Marketin a changing enviroment. 1984. | ||
| 504 | |a Incluye referencias bibliográficas e índices. | ||
| 650 | 7 | |a Gestión |2 spines | |
| 650 | 7 | |a Mercadeo |2 spines | |
| 650 | 7 | |a Productos |2 spines | |
| 650 | 7 | |a Investigación de mercados |2 spines | |
| 650 | 7 | |a Presupuestos |2 spines | |
| 700 | 1 | |a Coronado P, Hugo Alberto |e tr |4 trl | |
| 929 | |a DONACION |b Armando Azeglio |d 0,00 |e 20110222 |f PAT0036746 |g 1728 Exp. 827-0387/98 |j 45991 | ||
| 942 | |c LIB |n 0 | ||
| 999 | |c 21537 |d 96924 | ||