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| LEADER |
00899Cam#a2200277#a#4500 |
| 001 |
022479 |
| 005 |
20160721160233.0 |
| 008 |
110304s1994||||ag d ##b #001|0#spa#d |
| 020 |
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|a 9500236257
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| 040 |
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|a AR-BeUNQ
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| 082 |
0 |
4 |
|a 658.8
|2 21
|
| 100 |
1 |
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|a McCarthy, E Jerome
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| 245 |
0 |
2 |
|a Fundamentos de comercialización :
|b principios y métodos
|c E. Jerome McCarthy, William D. Perreault.
|
| 260 |
|
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|a Buenos Aires :
|b El Ateneo,
|c 1994.
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| 300 |
|
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|a 399 p. :
|b gráficos ;
|c 22 cm.
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| 490 |
1 |
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|a Comercialización
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| 500 |
|
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|a Incluye glosario e índice.
|
| 650 |
|
7 |
|a Mercadeo
|2 spines
|
| 650 |
|
7 |
|a Consumo
|2 spines
|
| 650 |
|
7 |
|a Mercado internacional
|2 spines
|
| 650 |
|
7 |
|a Ventas
|2 spines
|
| 650 |
|
7 |
|a Precios
|2 spines
|
| 700 |
1 |
|
|a Perreault, William D
|
| 929 |
|
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|a DONACION
|b Armando Azeglio
|d 0,00
|e 20110222
|f PAT0036736
|g 1728 Exp. 827-0387/98
|j 46007
|
| 942 |
|
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|c LIB
|n 0
|
| 999 |
|
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|c 21543
|d 96930
|