APA (7th ed.) Citation

Berger, A. A. (2000). Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publications.

Chicago Style (17th ed.) Citation

Berger, Arthur Asa. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. Thousand Oaks, Calif.: Sage Publications, 2000.

MLA (9th ed.) Citation

Berger, Arthur Asa. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. Sage Publications, 2000.