Media and communication research methods : an introduction to qualitative and quantitative approaches

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Main Author: Berger, Arthur Asa, 1933-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, 2000.
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Physical Description:xix, 295 p. : il. ; 24 cm.
Bibliography:Incluye referencias bibliográficas (p. 265-268) e índice.