Lamb, C. W., Hair, J. F., McDaniel, C., Meza Staines, G., & Mauri Hernández, M. E. (2008). Marketing (11a. ed.). México, D. F.: Cengage Learning.

Lamb, Charles W., Joseph F. Hair, Carl McDaniel, Guadalupe Meza Staines, and Martha Elsa Mauri Hernández. Marketing. 11a. ed. México, D. F.: Cengage Learning, 2008.

Lamb, Charles W., et al. Marketing. 11a. ed. México, D. F.: Cengage Learning, 2008.