Biblioteca Laura Manzo

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Main Author:	Lamb, Charles W.
Other Authors:	Hair, Joseph F, McDaniel, Carl, Meza Staines, Guadalupe, (Translator, tr.), Mauri Hernández, Martha Elsa, (Translator, tr)
Format:	Book
Language:	Spanish
Published:	México, D. F. : Cengage Learning, 2008.
Edition:	11a. ed.
Subjects:	Mercadeo Toma de decisiones Consumidores Precios Mercado Planificación estratégica

Physical Description:	xxv, 777 p. : il., gráficos ; 27 cm.
Bibliography:	Incluye referencias bibliográficas e índice.
ISBN:	978607481519 (13) 6074815194 (10)