|
|
|
|
| LEADER |
00000Cam#a2200000#a#4500 |
| 001 |
023758 |
| 005 |
20160721160731.0 |
| 008 |
091210s2008||||mx ad f#b #000||#spa#d |
| 020 |
|
|
|a 978607481519 (13)
|
| 020 |
|
|
|a 6074815194 (10)
|
| 040 |
|
|
|a AR-BeUNQ
|
| 082 |
0 |
4 |
|a 658.8
|2 21
|
| 100 |
1 |
|
|a Lamb, Charles W.
|
| 245 |
0 |
2 |
|a Marketing /
|c Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández.
|
| 250 |
|
|
|a 11a. ed.
|
| 260 |
|
|
|a México, D. F. :
|b Cengage Learning,
|c 2008.
|
| 300 |
|
|
|a xxv, 777 p. :
|b il., gráficos ;
|c 27 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice.
|
| 594 |
|
|
|a LICENCIATURA EN ADMINISTRACION HOTELERA
|
| 595 |
|
|
|a MARKETING
|
| 650 |
|
7 |
|a Mercadeo
|2 spines
|
| 650 |
|
7 |
|a Toma de decisiones
|2 spines
|
| 650 |
|
7 |
|a Consumidores
|2 spines
|
| 650 |
|
7 |
|a Precios
|2 spines
|
| 650 |
|
7 |
|a Mercado
|2 spines
|
| 650 |
|
7 |
|a Planificación estratégica
|2 spines
|
| 700 |
1 |
|
|a Hair, Joseph F
|
| 700 |
1 |
|
|a McDaniel, Carl
|
| 700 |
1 |
|
|a Meza Staines, Guadalupe,
|e tr.
|4 trl
|
| 700 |
1 |
|
|a Mauri Hernández, Martha Elsa,
|e tr
|4 trl
|
| 929 |
|
|
|a COMPRA
|b Ciencia y Técnica
|c 827-0814/11 Compra 2011
|d 155,00
|e 20120424
|f PAT0042818
|j 47582
|
| 942 |
|
|
|c LIB
|n 0
|
| 999 |
|
|
|c 22411
|d 97798
|
