Estrategia y tácticas de precios : una guía para tomar decisiones rentables
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| Main Authors: | , |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Madrid :
Pearson Educación,
2002.
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| Edition: | 3a. ed. |
| Subjects: |
| Item Description: | Traducción de: The strategy and tactics of pricing. A guide to profitable decision making. Prentice Hall, 2002. Incluye índice de nombres (p. 423-426) e índice analítico (p. 427-430). |
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| Physical Description: | xxiv, 430 p. : gráficos ; 24 cm. |
| ISBN: | 9788420535616 |