Los 27 errores más comunes en publicidad
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Norma,
1991.
|
| Subjects: | |
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| LEADER | 00906Cam#a22002655a#4500 | ||
|---|---|---|---|
| 001 | 025430 | ||
| 005 | 20160721161435.0 | ||
| 008 | 131108s1991||||ck # ##f #001|0#spa#d | ||
| 020 | |a 9580412111 | ||
| 040 | |a AR-BeUNQ |b spa | ||
| 044 | |a ck | ||
| 082 | 0 | 4 | |a 659.1 |2 21 |
| 100 | 1 | |a Benn, Alec. | |
| 245 | 1 | 3 | |a Los 27 errores más comunes en publicidad |c Alec Benn ; traducción, Margarita Cárdenas. |
| 260 | |a Bogotá : |b Norma, |c 1991. | ||
| 300 | |a 162 p. ; |c 17 cm. | ||
| 500 | |a Traducción de: The 27 most common mistakes in advertising. New York: AMACOM, 1978. | ||
| 500 | |a Incluye glosario (p. 153-157) e índice (p. 159-162). | ||
| 650 | 7 | |a Publicidad |2 spines | |
| 650 | 7 | |a Comunicación de masas |2 spines | |
| 650 | 7 | |a Creatividad |2 spines | |
| 650 | 7 | |a Mercadeo |2 spines | |
| 929 | |a DONACION |b Armando Azeglio |d 0 |e 20110222 |f PAT0037092 |g 1728 Exp. 827-0387/98 |j 50265 | ||
| 942 | |c LIB |n 0 | ||
| 999 | |c 23566 |d 98953 | ||