Managing innovation : integrating technological, market and organizational change
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester :
Wiley,
2014.
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| Edition: | 5th ed. |
| Subjects: | |
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Table of Contents:
- About the authors
- Acknowledgements
- Preface to the fifth edition
- How to use this book
- Managing innovation
- Innovation - What it is and why it matters
- Innovation as a core business process
- Context
- Building the innovative organization
- Developing an innovation strategy
- Search
- Sources of innovation
- Innovation networks
- Select
- Decision making under uncertainty
- Building the innovation case
- Implement
- Creating new products and services
- Exploiting open innovation and collaboration
- Capture
- Exploiting entrepreneurship and new ventures
- Capturing the benefits of innovation
- Capturing learning from innovation