APA (7th ed.) Citation

Kotler, P. (1994). Mercadotecnia (3a ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Mercadotecnia. 3a ed. México, D. F.: Prentice Hall, 1994.

MLA (9th ed.) Citation

Kotler, Philip. Mercadotecnia. 3a ed. Prentice Hall, 1994.