APA Citation

Kotler, P. (1994). Mercadotecnia (3a ed.). México, D. F.: Prentice Hall.

Chicago Style Citation

Kotler, Philip. Mercadotecnia. 3a ed. México, D. F.: Prentice Hall, 1994.

MLA Citation

Kotler, Philip. Mercadotecnia. 3a ed. México, D. F.: Prentice Hall, 1994.

Warning: These citations may not always be 100% accurate.