Mercadotecnia :
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México, D. F. :
Prentice Hall,
[1994].
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| Edition: | 3a ed. |
| Subjects: | |
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| Physical Description: | xxii, [746] p. : il. ; 26 cm. |
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| ISBN: | 9688801569 |