Mercadotecnia :
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D. F. :
Prentice Hall,
[1994].
|
| Edition: | 3a ed. |
| Subjects: | |
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| LEADER | 00927nam a2200289 a 4500 | ||
|---|---|---|---|
| 003 | AR-BeUNQ | ||
| 005 | 20170918143021.0 | ||
| 008 | 960815s1994||||mx a 000 0 spa d | ||
| 020 | |a 9688801569 | ||
| 040 | |a AR-beUNQ | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Mercadotecnia : |c Philip Kotler |
| 250 | |a 3a ed. | ||
| 260 | |a México, D. F. : |b Prentice Hall, |c [1994]. | ||
| 300 | |a xxii, [746] p. : |b il. ; |c 26 cm. | ||
| 650 | 7 | |a Mercadeo |2 spines | |
| 650 | 7 | |a Planificación estratégica |2 spines | |
| 650 | 7 | |a Investigación de mercados |2 spines | |
| 650 | 7 | |a Comportamiento del consumidor |2 spines | |
| 650 | 7 | |a Consumidores |2 spines | |
| 650 | 7 | |a Precios |2 spines | |
| 650 | 7 | |a Estrategias de productos |2 spines | |
| 650 | 7 | |a Desarrollo de nuevos productos |2 spines | |
| 650 | 7 | |a Promoción |2 spines | |
| 929 | |a DONACION |b Guido Starosta |d 190,00 |e 20151209 |j 56069 |f PAT0061705 |g 2967 |h 1 | ||
| 942 | |c LIB |n 0 | ||
| 999 | |c 28934 |d 112734 | ||