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00927nam a2200289 a 4500 |
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AR-BeUNQ |
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20170918143021.0 |
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960815s1994||||mx a 000 0 spa d |
| 020 |
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|a 9688801569
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| 040 |
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|a AR-beUNQ
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
1 |
0 |
|a Mercadotecnia :
|c Philip Kotler
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| 250 |
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|a 3a ed.
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| 260 |
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|a México, D. F. :
|b Prentice Hall,
|c [1994].
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| 300 |
|
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|a xxii, [746] p. :
|b il. ;
|c 26 cm.
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| 650 |
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7 |
|a Mercadeo
|2 spines
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| 650 |
|
7 |
|a Planificación estratégica
|2 spines
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| 650 |
|
7 |
|a Investigación de mercados
|2 spines
|
| 650 |
|
7 |
|a Comportamiento del consumidor
|2 spines
|
| 650 |
|
7 |
|a Consumidores
|2 spines
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| 650 |
|
7 |
|a Precios
|2 spines
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| 650 |
|
7 |
|a Estrategias de productos
|2 spines
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| 650 |
|
7 |
|a Desarrollo de nuevos productos
|2 spines
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| 650 |
|
7 |
|a Promoción
|2 spines
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| 929 |
|
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|a DONACION
|b Guido Starosta
|d 190,00
|e 20151209
|j 56069
|f PAT0061705
|g 2967
|h 1
|
| 942 |
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|c LIB
|n 0
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| 999 |
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|c 28934
|d 112734
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