La campaña global : los nuevos gurúes del marketing político en acción /

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Main Author: Plasser, Fritz
Other Authors: Plasser, Gunda (Contributor, colaboradora)
Format: Book
Language:Spanish
English
Published: Buenos Aires : Fundación Konrad Adenauer Stiftung, 2002.
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Item Description:Título original: Global political campaigning: a worldwide analysis of campaign professionals and their practices.
Physical Description:413 p. : tablas, gráficos ; 22 cm.
Bibliography:Bibliografía: p. 379-413.
ISBN:9879164679