La campaña global : los nuevos gurúes del marketing político en acción /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | Spanish English |
Published: |
Buenos Aires :
Fundación Konrad Adenauer Stiftung,
2002.
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Item Description: | Título original: Global political campaigning: a worldwide analysis of campaign professionals and their practices. |
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Physical Description: | 413 p. : tablas, gráficos ; 22 cm. |
Bibliography: | Bibliografía: p. 379-413. |
ISBN: | 9879164679 |