La campaña global : los nuevos gurúes del marketing político en acción /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Buenos Aires :
Fundación Konrad Adenauer Stiftung,
2002.
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| Subjects: |
| LEADER | 01146nam a2200289 a 4500 | ||
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |9 3104 |a Plasser, Fritz | |
| 245 | 1 | 3 | |a La campaña global : |b los nuevos gurúes del marketing político en acción / |c Fritz Plasser ; con Gunda Plasser. |
| 260 | |a Buenos Aires : |b Fundación Konrad Adenauer Stiftung, |c 2002. | ||
| 300 | |a 413 p. : |b tablas, gráficos ; |c 22 cm. | ||
| 500 | |a Título original: Global political campaigning: a worldwide analysis of campaign professionals and their practices. | ||
| 504 | |a Bibliografía: p. 379-413. | ||
| 650 | 7 | |a Política |2 spines | |
| 650 | 7 | |a Elecciones generales |2 spines | |
| 650 | 7 | |a Mercadeo |2 spines | |
| 650 | 7 | |a Medios de comunicación de masas |2 spines | |
| 650 | 7 | |a Sistema electoral |2 toit | |
| 700 | 1 | |4 ctb |9 3105 |a Plasser, Gunda |e colaboradora | |
| 929 | |a DONACION |b Daniel Montoya |d 0 |e 20151015 |f PAT0060925 |g 2920 Exp. 827-0387/98 |j 59815 | ||
| 942 | |c LIB |n 0 | ||