APA Citation

Farris, P. W., & Quelch, J. A. (1987). Advertising and promotion management: A manager's guide to theory and practice. Florida: R. Krieger.

Chicago Style Citation

Farris, Paul W., and John A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory and Practice. Florida: R. Krieger, 1987.

MLA Citation

Farris, Paul W., and John A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory and Practice. Florida: R. Krieger, 1987.

Warning: These citations may not always be 100% accurate.