Cita APA (7a ed.)

Farris, P. W., & Quelch, J. A. (1987). Advertising and promotion management: A manager's guide to theory and practice. R. Krieger.

Cita Chicago Style (17a ed.)

Farris, Paul W., y John A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory and Practice. Florida: R. Krieger, 1987.

Cita MLA (9a ed.)

Farris, Paul W., y John A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory and Practice. R. Krieger, 1987.