Advertising and promotion management: a manager's guide to theory and practice
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Florida :
R. Krieger,
1987
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| Subjects: | |
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| 100 | 1 | |a Farris, Paul W | |
| 245 | 0 | 0 | |a Advertising and promotion management: a manager's guide to theory and practice |c Paul W Farris ; John A Quelch. |
| 260 | |a Florida : |b R. Krieger, |c 1987 | ||
| 300 | |a 301 p | ||
| 650 | 7 | |a GESTION DE MERCADOS |2 Spines | |
| 650 | 7 | |a DIRECTORES DE VENTAS |2 Spines | |
| 650 | 7 | |a MERCADEO |2 Spines | |
| 700 | 1 | |a Quelch, John A | |
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