Marketing y competitividad : nuevos enfoques para nuevas realidades

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Other Authors: Vicente, Miguel Angel (coordinador), Sciarroni, Roberto, Rico, Rubén, Stern, Jorge, Albarellos, Aldo
Format: Book
Language:Spanish
Published: Buenos Aires : Pearson Educación, c2009.
Edition:1a ed.
Subjects:
Mercadeo
Consumo
Relaciones competitivas
Estrategias de producto
Estudio de mercado
Marcas
Consumidores
Auditoría

Biblioteca Laura Manzo - Universidad Nacional de Quilmes:

Call Number: 658.8 MAR
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